Tuesday, May 30, 2017

Your Blog: Will Your Readers get to Know You?

Originally published by Cordell Parvin.

As you might imagine, I read dozens of blogs written by lawyers at least one time. What causes  your dream potential client to go back and read a second, third, fourth post and subscribe?

If we’ve worked together, you already know the answer.  Your potential client is looking for three things when he or she reads a blog written by a lawyer:

  1. Does the blog help him with his business?
  2. Does the blogger know her stuff?
  3. Is the blogger someone he or she would like to know?

Seth Godin posted recently: Microcopy in the age of a glance It’s worth a moment to read it. He points out that today, most people rarely get to the end of what you have written. He’s right.

If you read on, you’ll find he describes the importance of being human and being confident.

If your dream client read your blog for the first time today, would he or she see those two important elements?

The post Your Blog: Will Your Readers get to Know You? appeared first on Cordell Parvin Blog.

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