Monday, July 13, 2015

Why good people do bad things (and how to stop) 

Originally published by Rita Handrich.

good people bad thingsHere’s a really easy solution to our tendency to sometimes do bad things: be aware of the temptation and think of the longterm consequences of the behavior. It’s a simple answer to a vexing problem that has been with us for millennia.

Researchers wanted to see how identifying an ethical conflict and considering the long-term consequences might shape behavior and so designed a series of studies to test the question. The result is a straight-forward recommendation to do what Mom would have told you to do (if only you would have listened!).

In the first experiment, students in a master’s level business program were split into pairs and then asked to either be a broker for the buyer or a broker for a seller in a real estate transaction. There was a built-in conflict between the two since the seller wanted to preserve the property and the buyer wanted to tear it down and build a hotel. Those who were brokers for the seller were told to only sell to someone who would save the brownstone and brokers for the purchaser were told to conceal the buyer’s plan to build a hotel and tear down the existing brownstone. Before the negotiations began though, half the participants were asked to remember a time they’d cheated or bent the rules to get ahead.

Sure enough, only 45% of those who thought about past bad behavior behaved unethically in negotiations while 67% of those who were not reminded of past transgressions lied in order to close the deal.

In another set of experiments, participants were asked about whether it was okay to steal office supplies, call in sick when they were not really sick, or intentionally slow down work progress to avoid additional tasks. Again, half of the participants were asked to do a pre-task writing exercise where they considered an ethical dilemma.

You guessed it. Those who thought ahead of time about an ethical dilemma were less likely to think these common occurrences were acceptable.

The researchers summarize their results by saying that those who wish to promote more ethical behavior may want to help others become aware of the accumulated impact of unethical acts (for the individual and society) and offer warning cues for upcoming temptation.

We tend to see this work as related to all the work done on how we behave better when we think we are being watched or monitored, and one of our very favorite courtroom strategies. Most of us want to behave in ways that show our best selves. This research points both to a simple way to increase the likelihood of that happening and a way to consider questioning the witness who behaved unethically.

As a trial strategy, you hope jurors associate your trial story and your client with that “high road”. But what this research makes clear is that you increase the likelihood of them making that connection when witnesses speak about their awareness of ethics, of right and wrong. A wise guy once said, “Always take the high road–it’s never crowded.” There are ways to connect your case align with those higher values.

Sheldon OJ, & Fishbach A (2015). Anticipating and Resisting the Temptation to Behave Unethically. Personality & Social Psychology Bulletin, 41 (7), 962-75 PMID: 26001580

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