Wednesday, September 10, 2014

“The iPhone Effect”: Can you say polyconsciousness?

Originally published by .


smartphone distractions We know smartphones can be really annoying when they distract our lunch or meeting companions from our scintillating repartee. There is even recent (2013) research showing women are twice as likely to be annoyed by smart phone interruptions as are men.


But that research is already a year old and perhaps we’ve gotten used to being ignored in favor of some unknown other. So here’s some very new (July, 2014) research showing that no, we have not gotten used to being disrespected as our companions choose their smartphones over us.


These researchers say that smartphones create a state of “polyconsciousness” wherein our attention is divided between the people we are with in person and those to whom we are connected by our mobile device. They examined the effect by going to “selected coffee shops” (surely it had to be Starbucks …) in the Washington, DC area and asking 100 random pairs of people (109 women and 91 men; average age 33; 72% Caucasian) to chat for 10 minutes discussing their “thoughts and feelings about plastic holiday trees” (a trivial topic) or discussing the “most meaningful events of the past year”.


Researchers observed “from a discreet distance” and documented if one of the people either put a mobile device on the table or held one in their hand. After the 10 minutes had elapsed, the two people filled out questionnaires about the conversation and about their conversational partner. The participants were asked to rate the closeness of their relationship on a Likert Scale (from “not at all close” to “extremely close”), asked how “connected” they felt to their companion during the conversation (via the connectedness subscale of the Intrinsic Motivation Inventory ), how “empathic” they saw their companion as being (via the Empathic Concern Scale ), and their age, gender, ethnicity, and positive or negative mood (as measured by the Emmons Mood Indicator ) so the self-report of mood could also be factored in to the results.


And here is what they found:


Of the 100 dyads, 29 dyads had mobile devices present and the remaining 71 dyads did not. (This is not to say that they didn’t have smartphones in a purse or pocket, but they weren’t ‘present’ during the conversation.)


If either member of the dyad placed a cell phone on the table or just held it in their hand, the “quality of the conversation was rated to be less fulfilling compared with conversations that took place in the absence of mobile devices”.


When mobile devices were present (on the table or in the hand), participants in the conversation also reported they felt their companion was less empathically concerned about them (and the closer they had rated their relationship, the more they felt the lack of empathy).


And get this: It didn’t matter if the dyad was discussing “festive holiday trees” or “important events”. The mere presence– not necessarily the use of– the cell phone was enough to cast a chill over the conversation, especially when the conversation is between close friends/confidants.


The researchers say that smartphones are just way too distracting since “in their presence, people have the constant urge to seek out information, check for communication, and direct their thoughts to other people and other worlds”.


It’s a fascinating series of results (and not just for the idea of how hard jurors would find it to not just “check something” or communicate with friends about what they are doing). It’s another reason to consider the ubiquitous presence of the phone and how it may affect the person with whom we are conversing. Whether it is a new client, a long-standing client, a co-worker, a significant other, or merely an acquaintance–everyone is effected by the mere presence of that smart phone. And if you should by chance stroke it, look at a message, respond to a message, or pick up a call….who knows what could happen?


Those of us who live (and in many cases sleep with) our phones tend to take them for granted and often use them to gather information without consideration of the impact on others. This research should give us all pause (as we say here in the heart of Texas ).


Misra, S., Cheng, L., Genevie, J., & Yuan, M. (2014). The iPhone Effect: The Quality of In-Person Social Interactions in the Presence of Mobile Devices. Environment and Behavior DOI: 10.1177/0013916514539755


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