Originally published by Cordell Parvin.
Over the years when I coached lawyers, several Professional Development and Client Development/marketing professionals contacted me asking for subjects to cover in client development teaching and training.
If I wanted to take just 30 minutes or less at lunch each month, here are the topics I might cover:
- What makes client development in 2018 and soon 2019 different and more challenging than 10 years ago – the economy (it’s roaring now), clients and the tools available
- How to develop a business plan
- How to determine individual goals that will challenge and stretch your lawyers
- How to determine what activities to undertake to meet their goal
- Methods you and your lawyers can use to hold the lawyers accountable
- How to raise their visibility and credibility to their target market
- How to write articles, blog posts and give presentations that will enhance their reputation and increase their chances of getting hired
- Networking
- Building relationships
- How to work more effectively as a team
- “Beyond Selling”- How to get business without coming across like a used car salesman
- Extraordinary client service and expanding relationships with existing clients
Actually, I would put the last session first. I think one of the most important things you can teach your lawyers is how to provide extraordinary service to existing clients.
The post Client Development Topics You Can Teach Each Month appeared first on Cordell Parvin Blog.
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