Client Development: Have You Learned How To…?

Originally published by Cordell Parvin.

Wow, this is my last post from San Miguel de Allende. Tomorrow I will meet with Martha from 11:00 to 1:00. Then a car will pick me up and take me to a Leon Airport hotel. On Saturday, I will catch a 6:00 AM flight and I’ll be home before 9:00.

Have I learned Spanish in four weeks? No, I wouldn’t be able to tell you about anything I did in the past or anything I will do in the future, as I only know the present tense of verbs. Also, my son-in-law (yerno en español) will tell me I still speak Spanish like a gringo. It’s going to take a lot of listening and speaking out loud to hopefully one-day pronounce words and sentences correctly.

But, there is hope. While here, I decided to research why Selena was so popular. I found a website, 20 Reasons Selena Quintanilla Will Never Be Forgotten. There, I discovered that when she died. thousands of her fans remember what they were doing, like those of us who were alive when President Kennedy was assassinated.

More importantly, I learned: Selena didn’t actually speak Spanish at the beginning of her career. Her father, Abraham Quintanilla taught her to sing in Spanish — learning lyrics phonetically — so she could resonate with the Latino community.

I have the video of her last concert from the Houston Astrodome on my iPad. Her Spanish, including, pronunciation es excelente. So,…maybe there’s hope for me.

Ok, enough about me. let’s focus on you. While here learning, I’ve been thinking about your learning.

Have you learned how to:

1. Create a Business Plan?
2. Determine goals that will challenge and stretch you?
3. Determine what activities to undertake to meet your goals?
4. Find articles and other materials about your clients’ industries and their company?
5. To write articles, blog posts and guides and give presentations and webinars that will enhance your reputation and increase your chances of getting hired?
6. Develop a Focused Contacts Plan so you focus on your best contacts?
7. Determine what your clients want and expect?
8. Get business without appearing to be needy or greedy?
9. Build trust and rapport?
10. Become more client focused?
11. Hold yourself accountable?
12. Develop the young lawyers on your team, so they can be trusted by your clients?

Here is a short clip from the video coaching program I created for lawyers.

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