Originally published by Cordell Parvin.
- If you are blogging start by finding a topic that addresses a timely client problem, opportunity or change.
- Spend more time deciding on a topic than writing the blog post.
- Remember your readers don’t care about what you do. They only care about how what you do solves their problems.
- When writing it is better to appeal to a “narrow” target market than trying to write something that will be less valuable to a bigger audience.
- You must consistently post new blog posts not hit or miss.
- Make sure your blog gets the widest distribution using social media and other tools.
- Potential clients reading your blog prefer bullet points or lists. My clients never wanted to know the history of Swiss watch making they wanted to know the time.
- Your firm may want group blogs. That is fine except you lose the voice of the blogger.
- Your blogging may lead to speaking opportunities. The writing gives you a “calling card” to get asked to speak.
- Pretend your readers will only read the first line of your blog because if you don’t grab their attention there you will lose them.
- Business clients skim blog posts they do not read them word for word.
- To be a thought leader you have to see things others do not see and be first to write about those things.
The post Lawyers: 12 Thoughts on Blogging appeared first on Cordell Parvin Blog.
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