25 Lawyer Marketing/Client Development Practical Tips For Success in 2021

Originally published by Cordell Parvin.

1. Create a yearly Business Plan-If you need a template for a business plan just ask me.
2. Breakdown Your Plan-Create 90 days or monthly goals (actions).
3. Plan and Schedule Client Development Activities Each Week-Decide what you plan to do, estimate how much time it will take and then schedule it on your calendar.
4. Keep a Client Development Journal-Keeping track makes it more likely you will actually do the activities.
5. Have a Client Development Partner-Like a workout partner, a client development partner makes it more likely you will do the activities.
6. Join Industry and/or Community Associations/Organizations and Seek Leadership Positions-Join just a few organizations and be active to raise visibility.
7. Stay in Contact-Use multiple means (notes, calls, lunches, coffee, blogs, email, LinkedIn).
8. Conduct Workshops and Seminars for Clients-(Get CLE credit if doing it for in-house lawyers)
9. Put Links to Published Articles on Your Website Bio-You want prospective clients to read what you have written.
10. Create a Blog-I feel certain you know that blog posts are shorter than articles and they are more timely and more easily shared.
11. Create a Guide-This can be a handout at industry presentations. Make it short and concise.
12. Read What Your Clients Read-Find out their industry publications and subscribe to them
13. Identify Referral Sources-Referral Sources expand your network to prospective clients.
14. Write Thank You Notes-Let clients know you appreciate the opportunity to serve them.
15. Get to Know Assistants-A client representative’s assistant can be a great source of goodwill.
16. Joint Venture Programs with Client Representatives-They will enjoy being asked and working together will help build the relationship.
17. Become involved in your clients’ favorite charities-This is another way to build the relationship and let the client know you care about what is important to them.
18. Return phone calls and emails promptly-Clients do not want to wait.
19. Build database of information on your clients including spouse’s name, children’s names and ages, hobbies etc.-This helps you find reasons to be in contact with clients
20. Go to events you would rather skip-You never know where you will run into opportunities.
21. Have your elevator speech ready-Create several so you can use the appropriate one
22. Have your elevator questions ready-People want you to be interested more than they want you to be interesting.
23. Call, email and write clients-Just to see how they are doing.
24. Do something no matter how small each and every day-Make a list of potential things you can do each and every day.
25. Read books about sales and service-Figure out how other businesses do it effectively by reading about them.

 

The post 25 Lawyer Marketing/Client Development Practical Tips For Success in 2021 appeared first on Cordell Parvin Blog.

Curated by Texas Bar Today. Follow us on Twitter @texasbartoday.

from Texas Bar Today https://ift.tt/3nydfsc
via Abogado Aly Website