Build Your Own Brand to Become a “Go To” Lawyer

Originally published by Cordell Parvin.

You are looking to make a change. Your law firm has a brand. Maybe the senior lawyer you work for has a brand, but do you have a brand? I wouldn’t ask the question that way. Instead, I might ask:

What makes you different (and better) than the dozens or hundreds of lawyer in your practice area?

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi is a book I have recommended to lawyers for many years.

In chapter 23, Ferrazzi talks about building your brand. He argues that perception drives reality. He further suggests that good personal brands do three highly significant things for your network of contacts:

They provide a credible, distinctive, and trustworthy identity. They project a compelling message. They attract more and more people to you and your cause, as you’ll stand out in an increasing cluttered world.” Then, Ferrazzi says: “in terms of branding, then the bottom line for everyone comes down to a choice: to be distinct or extinct.

You might also find some great ideas in The Personal Branding Blog. In this post, the writer focused on building your brand by giving using Twitter, LinkedIn, Facebook and off-line networking. Take a look at it and write how you might apply the ideas to build your brand as a lawyer.

How can you be distinct and build a brand? If you are a long time reader you know that I believe a powerful way you can build a brand and approach a potential client without an invitation is to be intently focused on finding a way to understand your client’s industry and business, identify their problems and give away a solution.

In my day, I gave away solutions in books, articles, presentations, and workshops. Fortunately for you, today you can brand yourself using blogs, podcasts, webinars, and posting your ideas and solutions on social media websites.

What can I tell a law firm about you?

The post Build Your Own Brand to Become a “Go To” Lawyer appeared first on Cordell Parvin Blog.

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