Originally published by Robert Kraft.
NBC Nightly News reported that the Food and Drug Administration “is launching a targeted campaign aimed at teenagers” against smokeless tobacco.
The AP reports that the FDA “will team up with minor league baseball as part of [the] new $36 million campaign to discourage rural teenagers from using chewing tobacco.” The campaign’s theme, “smokeless doesn’t mean harmless,” will be seen in stadium advertising, as well as ads on local TV, radio, and online. According to Director of the FDA’s Center for Tobacco Products Mitch Zeller, “Often male teenagers in rural communities are accustomed to seeing smokeless tobacco use among role models, such as their fathers and grandfathers, older brothers and community leaders.”
The Louisville (KY) Courier-Journal reports that Zeller explained the campaign was needed because “the target audience [is] using smokeless tobacco at a high rate” and “do not fully understand the negative health consequences of their actions.”
From the American Association for Justice news brief.
Curated by Texas Bar Today. Follow us on Twitter @texasbartoday.
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