Client Development: Really Important Tips on Writing Articles

Originally published by Cordell Parvin.

If you ever get a chance, write a column or article for an industry publication. I think you will find it to be the best return for the least investment of time. But, there are some really important tips when you write.

1. Do not try to overtly sell your services in the article. If readers think you are trying to market yourself or your firm, they will turn you off. Instead try to educate readers.
2. Don’t write in lawyer speak. Write for businessmen and women.
3. Don’t make the article too long. Business readers don’t want to know the history of Swiss Watch Making. They just want to know the time. My columns were around 675 words all on one page in two columns.

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