Originally published by Cordell Parvin.
Those of you who are young lawyers will not even recognize what it took to become a successful lawyer back in the day. Under the old formula, you:
- Billed lots of hours
- Got a Martindale AV rating
- Worked for loyal institutional clients
- Did not make waves
- Were told not to worry about client development
- Made partner even if you had no clients
- Worked at your firm until you retired
What are the new rules for lawyers? At the risk of repeating what I have written here before, here goes. You must:
- Narrow your market of potential clients and become visible and credible to them
- Know your clients’ industry, business and the client representative’s special needs
- Get out from under the senior partner’s shadow
- Anticipate client problems, opportunities and changes before other lawyers and even before the client
- Figure out “remarkable” solutions and give them away in articles, blogs, presentations, webinars, podcasts etc.
- Connect with referral sources and weak tie connections and help them succeed
- Make your clients your friends and your friends your clients
- Leave your desk and spend more quality time with your clients
- Become more efficient
- Provide extraordinary service
The post Success: Old Rules No Longer Apply appeared first on Cordell Parvin Blog.
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