Originally published by Christopher Stevenson.
In today’s online and in-demand world, marketing strategies are always changing. Back in the early 2000’s, it was still fairly common to see advertisements of celebrities talking about their favorite products and why people should buy or use them, today’s advertising is much different. Though television and radio ads still exist, they are no longer the norm. Influencer marketing has been on the rise since 2010 and shows no signs of stopping; however, does the practice really work and can it cause more harm to your business than good?
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