Your Blog: Is it Resonating with Readers?

Originally published by Cordell Parvin.

I have long ago lost count of how many lawyer blogs I have read.

Many firms where I have coached had no blogs before I started coaching there and now they have well over 10 blogs. You might be a lawyer in one of those firms.

Recently I was asked why lawyers who are blogging regularly are not doing better on client development. I believe there are many potential reasons.

• They aren’t picking topics their potential readers care about. Remember, potential client readers only care about their problems, opportunities and changes.
• They just report on the latest case in their subject area without letting readers know what the case means. If the case is a big one, the reader likely saw the article about it in the New York Times, or  your hometown newspaper. Potential clients don’t care a lot about your journalism skills. They care about your judgment.
• They aren’t making it easy for potential readers to find their blog. If someone did a search of the legal topic of your blog, would they find it?
• They write as if the reader is a federal circuit court judge. Business clients don’t want to read a legal brief.
• The blog posts are too long. People who read blogs want the USA Today version, not the Atlantic Monthly version.
• They aren’t building a trust based personal relationship with their readers. When I read the best lawyer blogs, I feel like I know the writer even if I have never met her. Don’t be afraid to show some personality.
• Their blog is hard to read on a computer, more difficult on a tablet and impossible on a smart phone. Check your font size, the length of your paragraphs, and the amount of white space.
• They aren’t using the social media tools available to bring targeted readers to their blog. It takes very little time to use these tools.
• They don’t consistently post. They might post two in a week and not post again for a month.

I contend that a blog is an on-line conversation with readers designed to build trust and rapport. The lawyer blogs I like the most make me feel like I am learning about the subject of the blog AND THE BLOGGER over coffee at a coffee shop.

How well are you explaining the subject of the blog? How well are you letting the reader get to know what kind of lawyer and person you are?

The post Your Blog: Is it Resonating with Readers? appeared first on Cordell Parvin Blog.

Curated by Texas Bar Today. Follow us on Twitter @texasbartoday.

from Texas Bar Today http://ift.tt/1TUBzPD
via Abogado Aly Website