Tuesday, August 12, 2014

Victoria’s Secret Loses Most Recent Battle in the Global War over “PINK

Originally published by .


Two retail giants, Victoria’s Secret (L Brands) and Thomas Pink (LVMH Moet Hennessy) have been fighting over the exclusive right to use the “PINK” trademark in the United States and internationally after numerous lawsuits and countersuits have been filed on both sides of the Atlantic.

Victoria’s Secret, which began as an exclusive lingerie-only brand, launched its extremely successfully “Pink” line in 2002.  The “Pink” line offers both lingerie and loungewear, and many Victoria’s Secret stores have been re-designed to offer additional, separate entrances to the “Pink” section of the stores where its Victoria’s Secret “Pink” mark is clearly emblazoned all over its walls and merchandise.

Thomas Pink ha…


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