Running a Law Firm? The 4 Best Practices for Retaining Clients

Originally published by Bob Kraft.

In the legal business, bringing in and retaining clients is incredibly important. If you think that this is something that your law firm is lacking in, consider these helpful practices that might help.

1. Keep the Lines of Communication Open

First of all, it is important to keep the lines of communication open. If someone wants to hire your law firm, it should be easy for them to get in contact with you or someone else from the firm. If someone has hired your firm to help with a legal matter, they should not have to jump through hoops in order to get in contact with you to get answers to their questions. Focusing on communication is very important for any law firm.

2. Charge Reasonable Rates

Of course you have to bring in a profit, but it’s important to keep costs reasonable if you want to bring clients in and keep them coming back. Make sure that you are regularly finding out what other firms in your area are charging for services. This can give you an idea of what clients and potential clients are accustomed to paying and can give you a starting point for coming up with the right rates.

3. Be Supportive

Your clients come to you during some of the most difficult times of their lives, whether you are a criminal lawyer who is helping someone who is facing jail time or if you are a divorce lawyer who helps with the dissolution of marriages. Therefore, even though you might look at things as “business,” it’s important for you to be understanding and supportive as much as possible.

4. Follow Up

It’s essential to follow up on any leads that you get—such as those who send in a contact form or who set an appointment to come in for a consultation—if you want to encourage potential clients to choose your law firm. The Rainmaker Institute is one example of lead generation companies that can help you both bring in more leads and can help you follow up on those leads so that you can secure more clients.

As you can see, if you want to ensure that your law firm is as successful as possible, there are a few practices that you might want to implement. By following these four tips, you might be surprised by how much of a difference it can make.

About the Author: Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her husky Snowball. You can find her on Twitter at @LizzieWeakley and on Facebook at http://ift.tt/28INDk7.

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