Trade mark infringement and company names

Originally published by Clare Jackman (UK).

Following the implementation of the EU trade mark regulation (EUTMR) on March 29, 2016, an EU registered trade mark may now be infringed by use of that trade mark as a trade or company name or as part of a trade or company name.

If you do not already, we recommend that you subscribe to a Company Name Watch. It’s inexpensive and notifications of new incorporations enables prompt action to be taken under Company Law and EUTMR provisions to prevent dilution of brands through the adoption of identical, confusing or misleading names specifically as company names.

For further detail please click here.

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