Tuesday, March 1, 2016

Marketing Secret: Identify a Problem, Create a Solution and Give it Away

Originally published by Cordell Parvin.

In 2016, it’s not what you know, it’s not who you know, it’s who knows what you know and is sharing it with others.

I owe a great deal of the opportunities I had to work with clients to the guides I created when I identified potential client problems. Here are just a few examples of problems I discovered and guides I created and gave away:

  1. In 1982 Congress required for the first time that 10% of the federal highway construction funds be spent with “Disadvantaged Business Enterprises.”
  2. I found contractors were losing claims for additional compensation because they did not comply with contract requirements.
  3. In the early 90s, Alternative Dispute Resolution became popular for handling construction contract disputes.
  4. Later in the 90s, design build and innovative contracting techniques became popular.
  5. Over the last several years, rising costs for oil and lack of availability of cement and steel increased contractor risks.

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If I was still practicing law I would have the guides downloadable from my website bio. I may even make them into ebooks. David Meerman Scott is an author I like.

You can read a free PDF version of his book: World Wide Rave: Creating Triggers that get Millions of People to Spread Your Ideas and Share Your Stories. If you get just one really great idea from his book, it could be a breakthrough to your target market.


The post Marketing Secret: Identify a Problem, Create a Solution and Give it Away appeared first on Cordell Parvin Blog.

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