Originally published by Cordell Parvin.
In 2016, it’s not what you know, it’s not who you know, it’s who knows what you know and is sharing it with others.
I owe a great deal of the opportunities I had to work with clients to the guides I created when I identified potential client problems. Here are just a few examples of problems I discovered and guides I created and gave away:
- In 1982 Congress required for the first time that 10% of the federal highway construction funds be spent with “Disadvantaged Business Enterprises.”
- I found contractors were losing claims for additional compensation because they did not comply with contract requirements.
- In the early 90s, Alternative Dispute Resolution became popular for handling construction contract disputes.
- Later in the 90s, design build and innovative contracting techniques became popular.
- Over the last several years, rising costs for oil and lack of availability of cement and steel increased contractor risks.
If I was still practicing law I would have the guides downloadable from my website bio. I may even make them into ebooks. David Meerman Scott is an author I like.
You can read a free PDF version of his book: World Wide Rave: Creating Triggers that get Millions of People to Spread Your Ideas and Share Your Stories. If you get just one really great idea from his book, it could be a breakthrough to your target market.
The post Marketing Secret: Identify a Problem, Create a Solution and Give it Away appeared first on Cordell Parvin Blog.
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